The B2B Conference Video Brief Template (Copy and Use)

A good brief isn’t a document – it’s a 30-minute conversation with structure. Here are the six things to cover before any crew shows up.

1. The outcome

What do you want to walk away with? A launch film, three testimonials, proof the booth was busy? Start here. Everything else serves this.

2. The must-get moments

List the non-negotiables – your keynote slot, a specific partner, the product demo. If the crew gets nothing else, they get these.

3. The people

Who’s on camera, who can give a testimonial, who’s the spokesperson. Names and times, ideally booked in advance.

4. The deliverables and timing

• What formats you need – reel, social cuts, testimonials
• When you need them – 48 hours? same day?
• Where they’re going – LinkedIn, sales, the website

5. The brand guardrails

Logo usage, tone, anything that’s off-limits. A two-line note here saves a reshoot.

6. Logistics

Booth location, schedule, a quiet spot for interviews, and who the crew calls on the day. Done. That’s the whole brief.