Money20/20 Europe is a content goldmine and a logistical maze in equal measure. Thousands of decision-makers, dense floor, packed schedule. Here’s how to come away with more than a lanyard and a hangover.
Why Money20/20 rewards content
The density is the point. Nowhere else in European fintech puts this many buyers, partners and press in one building. If your team is there anyway, the marginal cost of capturing it properly is small – and the payoff runs for months.
What to capture on the RAI floor
- Your keynote or panel, multi-camera, clean audio
- Booth demos and the busiest moments of each day
- Three to five customer testimonials, booked in advance
- B-roll of the floor for context cuts later
Why 48 hours matters here specifically
Post-show LinkedIn is a window, not a door. The reel that lands the morning after the event rides the conversation while it’s live. The one that lands next week is just another recap in a feed that’s already moved on. Speed isn’t a luxury at Money20/20 – it’s the entire advantage.
Turning three days into six months
The reel is day one. After that, the same footage becomes testimonial cuts for sales, talking-head clips for demand gen, and quote cards for social. Plan the repurposing before you shoot, not after.
Planning a conference in 2026?
Tell us your event calendar and we’ll map out exactly what’s worth capturing – and how to make it last six months.
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