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Case Study: One Conference Day Into Six Months of Pipeline Content

Case Study: One Conference Day Into Six Months of Pipeline Content

A B2B SaaS team came to us with a familiar problem: they sponsored events, captured some footage, and watched it disappear. One conference later, they had a six-month content engine. Here’s how.

The brief

One event day. A clear outcome – a launch reel, three customer testimonials, and enough social cuts to keep their channels active for a quarter. A 48-hour turnaround on the hero reel, non-negotiable.

What we delivered

  • A 2-minute highlight reel, in their inbox the next morning
  • Three on-site testimonials, sales-ready
  • Twelve vertical social cuts
  • Speaker capture from their panel slot

What they did with it

The reel went live on LinkedIn before the booth came down. SDRs used the testimonial cuts in outreach the following Monday and attributed three inbound meetings to them inside a week. The social cuts carried their feed for the next quarter. The speaker clip ended up in the sales deck.

The result: one day of filming, six months of content, and an ROI conversation with finance that – for once – was short.

Planning a conference in 2026?

Tell us your event calendar and we’ll map out exactly what’s worth capturing – and how to make it last six months.

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